4 Tips On How To Choose The Best Foundation For Brown Girls

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I love foundation and finding the right foundation for brown skin can be difficult. Ugh too dark and you like you’re in drag, too light and you like you’re about to be embalmed.

Our major challenge as women of Color is finding a brand that has yellow, olive or caramel tones. But beyond picking the right hue for your face there are a few other factors that you need to consider before purchasing a foundation.

It’s so important to research the brands. From consumer comments to beauty blogger reviews,(Like Me) someone has already done the work for you. Google the brand and the product name and chances you will find all the answers to your questions and a few answers you weren’t even thinking of. If you’re lucky you’ll even find a YouTube video. Stay Tuned

Choose 3-4  shades that are close to your skin tone.  Make sure you test the makeup above your jawline on clean dry skin. Evaluate if the color matches in the mirror with a bright light. The color should blend with your natural skin tone. Make sure you do not see a big line of demarcation, which is indicative of a poor match. If you do not think you have a good match, continue testing shades until you find a suitable color. Also make sure it’s right for your skin!! We want to stay breakout free!

Take your girlfriends with you(The honest ones). We all love those sales girls but they are sales girls. I’ve been to plenty of cosmetic counters where I’ve been told, “It matches” Chile please.  They have a goal to meet and commission to make. Their opinion could be biased. So treat your bestie to brunch or a late dinner and spend the day shopping for new foundation.

Ask for a sample. Sephora, is a great place to go.  Don’t feel pressured to buy something that day. You’re spending money so let’s not waste it.  Always ask the beauty consultant to write down the color you decided you liked the best. Don’t be afraid to ask for a sample. Wear the foundation home, and see how you like it outside in natural light.

Follow those four steps and I promise you’ll have flawless looking skin. Just remember: your shade will change with the seasons, so come summer and winter you’ll be back at it again. I change color three times a year.

In case you need a head start, here are a few of my favorite brands that make medium to brown shades. Happy shopping!foundation phototh (3)                                                                                                                                                                th (1)


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Meet ShantaQuilette , creator and author of Style Follows Her Accountant by trade, Lifestyle Designer, Decor Expert, Event Stylist, Cookanista, Beauty Enthusiast and Mom of three, From Denver to Dallas this fashionable entertaining entrepreneur has been styling outfits and entertaining since she was first old enough to reach her dresser and dining room table. Her goal is to ignite the creativity in all women.


  1. Hilary Waters

    April 5, 2016 at 10:58 pm

    Awesome advice!! How come no one ever told me that my shade will change with the seasons??!!! What the what!! So apparently I’ve been living in “foundation violation” all my life!! Thanks for sharing you insight! 🙂

    • stylefollowsher

      April 16, 2016 at 3:19 pm

      Yes ma’am. I use three different foundation throughout the year. Fall is actually a weird time for me. At the end of the summer of darker than normal. Make sure to pay attention to your undertones and test the shade on your jawline. You’re very welcome. Continue you to follow me as STYLE does!!

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