BRWN Beauty Offers Natural Skincare For Brown Skin
Summer is, as usual, bringing on the heat and no matter your skin type, climate changes affect the skin in a variety of ways. With countless products on the market, it’s hard to not get sucked in by brands with the prettiest or most flashy and celebrity-approved marketing strategies. But what we really want, as health-conscious consumers, is an affordable brand with a list of legible ingredients that are understandable without having to Google search. BRWN Beauty by Asheya Dixon offers all natural products specially formulated to moisturize skin and hair, with familiar products.
BRWN Beauty was created out of a need for brand representation for people of color, something relatable to the culture. Dixon grew tired of illegible labels, the uncertainty of reaction to chemically enhanced products and product scarcity. As a military spouse, relocating is inevitable. Dixon provides insight on establishing BRWN Beauty and what can be expected of the brand in the future.
“I hate that when I come across a new brand and I don’t understand ingredients. There is so much in the products in terms of chemicals -you know you really like a product, but you don’t want to use it because you don’t want it reacting in a negative way to your skin. For me, and I don’t know if it has to do with my age, but it’s been happening a lot,” says Dixon
Change in Climate Changed Everything
A move from Georgia to Arizona played a significant role in Dixon creating BRWN Beauty. “What prompted me to initially create the company is the fact that my husband is in the Air Force and we moved from the East Coast where it’s very humid -I came from Georgia and there is a lot of moisture in the air in Georgia; I have natural hair too, so to leave the East Coast and bring me, my natural hair, and my skin the West Coast. It was like the moisture was just sucked right out of my skin and hair. Everything I used in Georgia did not work anymore; whether if it was for my hair or my skin, it just stopped working. Nothing worked, in fact, it did the opposite was whatever the claims were on the label if it said it was moisturizing, it was really drying for me, she says.
“I had to create my own, the town that we moved to in Tucson, Arizona -it’s an Air Force Base right outside of Davis Monthan in Tucson. It’s not very diverse out here -and I don’t know where you’re from, but the East Coast, to me, seemed more diverse. Especially in Georgia, between Wal-Mart, Target and the Beauty Supply, I can walk into a store and find all the products that I’d need. In Tucson, when you walk in the store they have the basic necessities. They don’t have a diverse range of products for natural hair or African American skin -that doesn’t exist. I walked into a beauty supply store and I asked for SheaMoisture products, ‘Oh, we don’t have that brand. But we’ll go check in the back.’ So, they had to go to the back to find my products somewhere in a corner. For me, that was disturbing, because that meant that I’m here for the next two-three years, this is what I have to go through. I need to be able to find products for myself to meet my needs, so while I’m here I can be comfortable, so I created my own,” she explains.
The All Natural Brand for You
BRWN Beauty products have been tried and proven true for the specific needs of the melanated skin, Dixon reveals how she perfected the brand.
“Research shows that there isn’t one product that’s going to solve everyone’s skin issue(s). Sometimes you have to have customized products for your particular skin, so you need to have something that is for you. Brwn beauty is that it’s for you.
I was my first test subject and my family my friends were my test subjects, so you know that it’s been tested on melanated skin and you know that what it does for melanated skin. I have eczema, so I have breakouts, that means that when I have a breakout I can’t use products that are drying and have a lot of perfume and chemicals. Otherwise, it reacts negatively to my skin. So BRWN Beauty products are very easy on your skin, they’re very soothing.”
Products made of natural ingredients that can be used on the skin can usually be used in various way with personal care. I couldn’t help but ask if the products can be used on the skin as well as the hair. Dixon responded, “I’m so glad you brought that up. I can tell you really get it. So, my products -all of the ingredients in my products are beneficial for your skin, but you can put it in your hair. You can definitely use the lotion. My hair is type 4c hair and I have to put so much moisture in my hair and I have to seal it with a cream or a butter. I can literally take my lotion and put it in my hair. There is nothing in this lotion that would prevent me from being able to put it in my hair. It’s got Vitamin E, some of my products have carrot seed oil, jojoba oil, argan oil, cocoa butter, and shea butter. There are several things beneficial for your hair.”
And as for scrub, Dixon tells us that, “The scrub you can be used on the face, but I would advise to test a small area because depending on what your skin type is -the skin on your face is different from, let’s say, the skin on your arm. So, I would say try a little small patch on your face, because the base of the scrub is an oil. So, you want to make sure that the type of skin you have can marry together with the oil.”
BRWN Beauty was formulated and tested on melanated skin. However, it’s safe for all skin types and can be used by anyone. The brand is expanding and will be offering an ‘Alpha Male’ line. Dixon is also in the process of moving BRWN Beauty in retail stores and Amazon.com, but for now, purchase your BRWN Beauty items at https://brwnbeauty.com
A Competitive Edge
Dixon wants you to know and remember the following things about her brand, “This is going to be the brand to look out for. We’re being innovative, we’re being very creative and we’re bringing to the market things that other brands haven’t thought of. New products, new ingredients on the labels. There aren’t many skincare products out there, I think, that are competitive for melanated skin, but BRWN Beauty going to be one.”